Outsource & Grow!

We like to keep it simple! Think of us as a vehicle taking you from point A to point B. You work on your business. We work for your business.

Do you cut your own hair? Most of us would answer no to that question. So why on earth (250,842,260 inches in radius) would we want to even attempt to do our own marketing unless we absolutely had to? We specialize in optimizing your online presence through a series of effective and innovative techniques. We connect you to the world from a device now coming in 3rd behind food and water in level of importance (3 inches in width). Basically making you look COOL on the internet!

Give Me The Cool!

Team Members

Jeff Policard
CEO & Marketing Consultant
Reginald Leger
CTO & Web Developer
Saray Policard
Philippe Boncy
Sales Specialist

Why Cool Ideas Marketing ? 

You ask the best questions! We live and breathe the art and science of marketing. Sure we like facts and figures, but we also like to have fun. And we know you can have it both ways!

Our creative and experienced team includes experts in design, advertising, web-design & development, SEO/SEM, social media and all things digital! We build your specialized strategy on our integrated marketing philosophy of sincere, authentic relationship building and setting manageable and measurable goals. It’s simple, we mean what we say, and we deliver what we promise! 

The Process

Think of us as an outsourced solution to your marketing needs. Why go through the hassle of hiring a CMO or marketing director when you can hire an entire team for a fraction of the cost? Seems pretty logical doesn’t it?

We like to go through a proven process by first getting to know your business, your needs and goals. Then we evaluate your digital presence and branding (if any). Upon our findings, we design a strategy that will reposition your company online and start generating results. Whether we are building your website from scratch or optimizing an existing one, we will build or correct its architecture to ensure that it is clean and easily accessible by the search engines crawlers. Think of your website as your actual physical store. Would you have a grand opening of your store without doors or windows or even a sign in the front? Your answer is probably no or at least it should be! We want to make sure your website (your store) is ready for it’s grand opening and start welcoming customers!

Then, our social media nerds will evaluate what audience you are trying to attract and implement a strategy to reach that audience effectively, sending them to your website, your store! Using the immense traffic and targeting capabilities of Facebook & Instagram for the most part, we can specifically target the customers you are looking for by gender, age, location, behaviors and interests! How cool is that?

Then comes the SEO/SEM phase. Our SEO experts will conduct extensive market research to see what key words are being searched most often and what the competition of each key word is. This will help us focus on the most relevant and favorable key words to use in your campaign thus making it as effective as it can be.

We then move to building Meta Tags, writing content, and cleaning code. We finish it off by checking densities and building back links. We will conduct link building campaigns and directory submissions. SEO Marketing and link building campaigns require more than submitting your site to directories. Increasing the number of links that point at your web-site from quality web-sites is very important. This is part of our winning formula in increasing your company’s web traffic and ranking on Google, Bing and other search engines!

“Marketing is all about connections. Think of us as the bridge connecting the right message to your target audience while reaching your business goals with desired results.”

Jeff Policard - Founder & CEO

What our clients are saying about us!

Very happy with my sign… It was done exactly the way we wanted; fast and impeccable timing and customer service!

Ludys Perez - Best Option Insurance

Great work over there! Amazing crew. Excellent customer service.

Steve Joseph - Motivational Speaker

Amazing customer service and expertise. They are responsive and deliver quality products.

Sarah Desamours - The Fancy Realtor

Jeff and his team are great! Great customer service and knowledgeable. Highly recommend them!

Michele Molina - M3 Construction Group

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