Hey small business owners! Why am I going on your website to ﬁnd your last blog update was 6 months ago? Stop it. Now, I understand if you don’t have the time. We are all busy and all have clients to please, bills to collect and pay, and probably families. But please, I want to know what’s going on with you! I want to know what’s going on in the world of….whatever your business is!
Below I’m sharing 2 simple and straight to the point reasons why you should maintain an active blog for your product or service.
Very Good Reason #1: Consumer Engagement
If the consumer is visiting your website, this already means they are interested. If you’re selling a product such as BBQ sauce, they are going to know what they can do with this super special BBQ sauce. Engage your clients in the process, give them recipes, and show them the team at work. That’s what a blog is really all about.
Very Good Reason #2: Repeat Business
Did you know that most “bloggers” make a full-time living, blogging? Guess what? Their readers come back on a consistent basis to check up and read what’s new. Oh, those loyal fans. Imagine you were doing this for your small business? All the repeat business you would be getting! You don’t need to be a writer or a content creator to run a successful blog. Just ask around and you’ll ﬁnd the solution that works for YOU!