5 Tips To Grow Your Business Using Social Media
Own a small business? Perfect! Then this post is for you. We all know that as our business grows the same strategies we used in the beginning may not work in the present time. The world and our clients are changing and evolving daily and we have to keep up with the latest trends to stay relevant.
Here are 5 simple tips to grow your small business using Social Media.
#1 – KNOW YOUR AUDIENCE: Stay true to your business. Make sure your posts are relatable and staying on brand. Also, stay in the know. Depending on what industry you’re in, find ways to incorporate real-time topics to discuss with your audience without going off brand.
#2 – EDUCATE: Educate! Educate! Educate! Do not try to oversell with every post. Educating your audience will build loyalty while adding value to your business. “Did You Know?” posts are a great way to educate your audience helping them make better decisions which will pay dividends for you in the long run.
#3 – USE LINKEDIN: If you network, which we all should, you should follow up via LinkedIn. It’s an important tool connecting business owners and connecting you to limitless opportunities. A cool tip is to sort all your business cards into 2 piles, left and right. Then, go through each one and look up the person on Linked In. Once you have connected, move that business card to your right pile, showing completed.
#4 – ASK: Ask for ratings & reviews. How do you do it you ask? Two words: JUST ASK. You have nothing to lose and the world to gain. More often than not, your client will be happy to do so. Always provide good customer service, and make sure you keep your company’s mission statement alive. User experience is one of the most important factors that drive a business.
#5 – CONSISTENCY: Being consistent is what will keep you alive. Whether you post yourself or outsource this task to a digital marketing agency, make sure you have a defined strategy. Never run out of quality content. Also, make sure you have an engaged audience. Do this by setting up a steady content flow that is relevant to your industry. They should know what to expect from you.