One of the most important pieces to your digital strategy is digital optimization as a whole. Not to be confused with search engine optimization (SEO), Digital optimization or conversion optimization is the art of converting a website or landing page visitor into a hot lead or a paying customer. By optimizing your website for conversion, Cool Ideas Marketing helps your campaign reach its full potential. This means that every marketing dollar spent will be stretched for maximum results. With a good conversion optimization campaign, conversion rates can jump by up to 100%!
We like to emphasize this part of the process because we wouldn’t want to send traffic to your website without you converting. Believe us, that would make both you and us, not very happy! Without conversion, you’re in for a long ride!
Cool Ideas Marketing has elevated digital optimization to more than just a science. It’s more of an art form for us. We start by fully understanding your business, your sales process, goals, who you want to reach, where they are, and how you to solve their problems. Next, we create a digital path to guide them into a buying decision. Our goal is to not only generate traffic for you, we want to generate relevant and converting traffic!