If you are reading this, chances are, you’re an entrepreneur. Now if this is your first stint at this, make sure you are wearing a seat belt. You are in for the ride of your life! If you are a more seasoned entrepreneur, you’ve obviously gone down that road before and you are reading this for a reason!
Running a successful small business is a tall order. We already know how important cash flow is. But we realize sooner or later how precious of a commodity time is. Your day to day already consumes most of it. Add marketing to the mix and you may soon find yourself all burnt out. Marketing your brand and products effectively requires plenty of preparation, reading, creativity, money and most importantly, time!
You are probably still reading because you have thought about, or are now thinking about outsourcing your marketing. In case you are not convinced yet, here are 5 reasons to help give you a better idea.
1- CHANGE OF PERSPECTIVE
You work on your business day in and day out. You are so accustomed to your ways that you sometimes need a different perspective. It doesn’t necessarily mean you are doing bad. In fact, you might actually be doing great! The point is to get better and reach higher. Either way, you are reading this aren’t you? So this automatically means you are invested enough to seek different ideas and take your business to the next level.
Remember that talk earlier about time? Well digital marketers spend most of THAT on digital marketing. They are also up to date with the latest techniques and tools.
It’s safe to say that ROI is always the bottom line. You spend a dollar, you’d like at the very least $1,01 back. The digital marketing agency of your choice needs to constantly prove your ROI or else you can cancel your retainer any time you like. That means you have the power to keep them invested and focused on generating results.
No, we do not mean hiring your niece to manage your social media. Although she might seem like quite the expert, given that she spends quite a bit of time (remember that commodity you don’t have to begin with?) on Instagram or Snapchat or whatever the newest trend is. When you outsource your digital marketing, you hire a team of experts with different focuses including branding, web-design, social media, SEO, blogging etc… Imagine an all star basketball team with the best point guard, shooting guard, small forward, power forward and center. Ok, we might have taken it too far there.
4- YOU GET TO WORK ON YOUR BUSINESS
When you outsource your marketing, you get to spend more time on your business. You can focus on improving operations, cutting costs, customer service and of course closing the extra leads you will be receiving. You get to work on your business while you hire a team of experts to work FOR your business. Oh… by the way, we do not suggest you include accounting as part of your areas of focus, that should definitely be outsourced too!
5- NO VACATION!
Relax. We don’t mean no vacation for you. We mean no vacation for us marketers! You will always have someone working on your marketing, day in and day out so you don’t have to. Even if you’re thinking about hiring someone, think about the time off they will need, the sick days, even the un-employment if you decide to let them go. When outsourcing your marketing, you are basically paying for a service and you expect just that in return. No vacation for us, more vacation for you!