One of the most significant demands businesses face today is having a social media presence. Being active on social media helps companies connect with their audience and provide them with content they’re interested in. When used correctly, social media marketing can strengthen brands and companies.
Getting started on social media or growing your existing social media presence can be challenging if you don’t know what you’re doing. Which platforms will allow you to reach more audience members? What tools will best help you increase your ROI? Social media agencies can answer these questions and provide valuable advice.
What Is a Social Media Agency?
A social media agency is an organization that creates and manages social media marketing campaigns and strategies for clients. In the beginning, most advertising and marketing agencies handled television, radio, and print advertisements, but social media agencies were created to help clients leverage emergent social media platforms.
Social media agencies work with clients to align their social media marketing strategies with their overall business goals. They help clients determine the best channels for reaching their target markets. Agencies then write posts, make videos, and create other content that helps clients connect with their audience most effectively on social media platforms.
Agencies also analyze metrics to determine ROI for social marketing campaigns. Impressions and interactions are analyzed to sharpen strategies and improve the effectiveness of social marketing campaigns.
What Does a Social Media Agency Do?
Social media agencies help companies engage with their audience and yield measurable results. There are three primary services agencies can provide to achieve this.
Managing your social media accounts should be taken seriously, as engaging with your audience can impact your business goals. However, it can be overwhelming and time-consuming to keep up with your social media channels. Social media agencies work with you to understand your audience, determine what social media channels are the best fit, and create high-quality content that will appeal to audience members. Additionally, agencies create content calendars to schedule and distribute your content at optimal times.
Growing your social media audience and getting in front of the right demographics can be challenging. In recent years, platforms like Facebook have implemented algorithms that make it more difficult to reach your audience organically. You can use paid social media advertising to supplement your organic efforts. Paid ads help you get your message to the right audience by using tools that target specific demographics.
Every social media network has its own tools and ad types that serve different purposes. Social media agencies may recommend specific platforms for your business depending on your audience and KPIs. Whether your KPIs include wanting to increase sales, generate brand awareness, or drive website traffic, social media agencies work with you to develop strategies that produce the results you want.
Social media campaigns can’t be effective without proper reporting to measure campaign results. Reporting and measuring are essential to continue optimizing social media ads. When measuring results, social media agencies usually focus on three areas:
- How effective your ads are for your target audience
- Generated leads or sales
- Cost per lead
Metrics like these can help you determine if your social media platform is a good fit, if you are targeting the right audience, and whether or not your ad spend is effective. A social media agency with a solid reporting framework can give your business more informed recommendations and paid social strategies. Agencies work with you to determine what is important for your business and use that to drive their reports and recommendations for social platforms.
Benefits of Hiring a Social Media Agency
Social media agencies provide you with the tools you need for a successful social media presence. Here’s how they can help.
You Can Draw on the Social Media Agency’s Experience
Creating accounts may be easy when starting your business on social media, but it won’t increase your revenue. Having someone to coach you through tools that can be utilized and answer questions you have along the way can help you manage your social media more efficiently. Leveraging someone else’s experience enables you to avoid much of the trial-and-error phase of learning a new skill, especially regarding marketing and technology.
You Can Gain a New Perspective
Being a leader on social media often involves out-of-the-box ideas. Agencies know what works and what doesn’t on social media channels, which can help you avoid problems that have cost other companies money. When it comes to content ideas and campaign strategies, hiring a social media expert can give you an advantage, as you can access tools to help you schedule posts, track analytics, and more.
Social media agencies also evaluate your previous campaigns, perform audits, and find ways to optimize. They’ll create long-term strategic goals while also looking for opportunities for quick returns, and they will analyze your competitors to know how your company can outperform them on social media.
You’ll Enjoy Access to Necessary Resources
Smaller companies don’t have the budget or resources to hire an entire social media team to create and implement campaigns. Many companies have one or two employees overseeing their social media, and these people usually balance these duties with additional responsibilities.
Social media agencies help businesses quickly scale and free up staff members’ time for other important work. A team of experts will support you in every area, from design and content writing to analysis. Most agencies create a custom plan based on your company’s needs, which means they likely have the right tools.
Data and Analytics Will Help You See Results
A major perk of working with an agency is being able to see analytics as proof of your campaign’s success. Agencies show measurements of the results they provide. Knowing these measurements gives you a better understanding of which campaign strategies work best. Getting rid of the things that don’t work will also get you a higher ROI.
Agencies Do the Research and Planning for You
Because social media agencies have worked with many different kinds of businesses, they know how to make necessary adjustments to your campaign. They have the time and know-how to research ways to maximize your campaign. This means you’ll have more time to be out serving customers instead of spending time analyzing and researching social strategies.
Agencies Help You Save Time
Using a social media agency saves you time if you don’t want to spend your days learning new social media tools. As a business owner, you’re likely a professional in something other than social media, meaning you probably have a lot of different things to take care of in addition to getting your company active online.
Good social media agencies have plans and know what will work to help your business be successful online. Not only will agencies save you time by doing the marketing work for you, but they will also maximize the use of your time because they know what they’re doing and don’t need to spend hours learning new tools or skills or testing new ideas that may or may not work.
Social Media Agencies Know the Right Tools and Trends
Keeping up with new social media platforms and trends is complicated enough. On top of that, you have to consider all the tools needed to manage each of your accounts and which tools are better than others. Many tools these days are similar with minor differences while others are better for launching your social media campaigns. Social media agencies are designed to keep up with these tools and trends so you don’t have to.
Agencies Can Protect You From Potential Embarrassment
A poor social media campaign could damage your brand and business. You may create a post you think is fine but might be offensive to someone else. This can lead to backlash from your audience members — and bad PR. You may also post something on social media that violates copyrights, gets your accounts suspended, or even results in lawsuits. You can avoid any of these issues with the help of a social media agency. Agencies know what kinds of posts will do best among your audience and what types of content may violate copyright laws.
The Bottom Line
When it comes to branding on social media platforms, hiring an outside agency is the most advantageous way to approach it. Doing so allows businesses like yours to outsource social media marketing duties to professionals while concentrating on what’s most important.
If you’re ready to take your social media marketing to new heights, Cool Ideas Marketing’s experienced marketing team is prepared to launch your business. Contact us today to schedule a social media audit and find out what we can do for you!